Key Ingredients and Benefits:
Niacinamide (10%): A form of vitamin B3 that helps to brighten skin, reduce the appearance of dark spots and hyperpigmentation, and improve skin tone. It also helps to control sebum production and strengthen the skin’s barrier.
Tranexamic Acid (4%): An ingredient that helps to fade dark spots, melasma, and post-inflammatory hyperpigmentation by inhibiting melanin production.
Arbutin: Targets and brightens existing pigment spots.
Plant-based oils (Macadamia, Jojoba, and Olive): Nourish the skin and provide a softening effect without clogging pores.
Hyaluronic Acid: Provides deep hydration to the skin.
Ceramides: Help to strengthen the skin’s natural protective barrier.

Suitable for:
All skin types, especially those with concerns about dark spots, discoloration, and uneven skin tone.
Sensitive skin (due to the gentle and hydrating formula).
Acne-prone skin (as it can help with post-inflammatory marks).

How it works:
The serum works by targeting multiple pathways involved in hyperpigmentation. Niacinamide and tranexamic acid work synergistically to inhibit melanin production, while arbutin helps to lighten existing spots. The moisturizing ingredients help to soothe and hydrate the skin, preventing dryness and irritation.

To Use:
Apply a few drops of the serum to cleansed skin, focusing on areas of concern. Gently pat the serum into the skin and follow with a moisturizer.

Key Ingredients:
PDRN (Polydeoxyribonucleotide): A skin-regenerating ingredient, often derived from salmon DNA, known for its ability to repair damaged skin and stimulate collagen production.
Hyaluronic Acid: A powerful humectant that attracts and retains moisture, keeping the skin hydrated and plump. The serum contains 11 types of hyaluronic acid for optimal hydration.
Hydrolyzed Collagen: Helps to replenish the skin’s natural collagen, improving skin elasticity and firmness.

Benefits:
Deep hydration: The serum’s 11 types of hyaluronic acid work to hydrate both the surface and deeper layers of the skin.
Skin repair: PDRN and hydrolyzed collagen help to repair damaged skin and improve overall skin health.
Improved elasticity: The combination of hyaluronic acid and collagen helps to improve skin elasticity and firmness.
Reduced appearance of fine lines and wrinkles: By hydrating and repairing the skin, the serum can help to reduce the appearance of fine lines and wrinkles.
Enhanced skin radiance: The serum can help to restore the skin’s natural radiance and promote a healthy glow.

Texture and Application:
The serum has a fast-absorbing, watery texture that doesn’t leave a greasy residue.
It can be used daily, both in the morning and evening, after cleansing and toning.
It can be layered for extra hydration or mixed with foundation for a dewy finish.

Other notable features:
The serum is free of artificial fragrance.
It’s designed to be gentle and effective for all skin types.